Increase Your Customer Retention

The Customer Retention Blueprint

 A course for busy Customer Success Leaders who want predictable customer retention results.

"A loyal customer is the best advertisement a business can have."

The rollercoaster journey of retaining your customers can feel overwhelming. Many Customer Success Leaders feel they are jumping from one activity to the next but they are struggling to see forward momentum.

As a high-performing leader in charge of customer retention, you’re likely familiar with these challenges:

  1. High Churn Rate: Despite your best efforts in nurturing customer relationships, a higher-than-you-prefer churn rate continues to shadow your success. It’s a number that keeps you up at night and makes you question: “What more can I do to retain my customers?”
  2. Customer Onboarding Struggles: The process of onboarding new customers feels like walking a tightrope. You’re constantly juggling between demonstrating value early and setting the right expectations, all while trying to give each customer personalized attention.
  3. Proving Customer Success ROI: Demonstrating the value of Customer Success to stakeholders is an uphill battle. Are you armed with the right data to show your efforts are directly to key company metrics like growth and profits?
  4. Renewal Challenges: With every upcoming renewal, there’s a cloud of uncertainty. Do you have a predictive system to identify at-risk customers?
  5. Limited Resources: As a Customer Success Leader, you’re often working with tight budgets and limited resources. Are you maximizing the return on your team’s efforts?
  6. Scaling Customer Success Efforts: As your company grows, scaling your CS efforts while maintaining quality can feel like an insurmountable task. How can you ensure each customer feels valued and understood?

Let’s face it — there’s a lot riding on your shoulders. You are trying your best but those efforts often feel like they’re falling short.

Perhaps you’ve started to re-vamp your onboarding and found that you didn’t know what to prioritize first.

Or you’ve started to collect customer feedback but now you don’t know which feedback to take action on.

Maybe your company’s board or your CEO is wanting to you reduce churn faster than you know how.

Or maybe you’ve had a new product or feature release and customers are leaving in high numbers.

Whatever your situation may be,
here’s the thing:

It’s not your fault that you’re struggling.

The reality is that there are very limited resources available that can help CS Leaders increase customer retention. 

The most obvious solution is churn software. At first glance, churn software seems like the right solution. While it can take some time to find the right churn software for your company’s needs and stage of growth, there is one big issue that almost no one ever mentions and it can become a nightmare really fast.

Most companies are looking for software to fix their problem. The big mistake they make is not optimizing their processes BEFORE they purchase & implement the solution. Unfortunately many CS Leaders have learned the hard and painful way. Without having their processes optimized in advance, the software amplifies their existing operational issues rather than solve them.

This means you now have a whole new set of problems to deal with in addition to trying to solve your customer retention problem. You’re unhappy. Your team is unhappy. Your customers are unhappy.

The other challenge you face is that product, marketing and sales all have a mountain of resources at their finger tips. No matter their challenge, a quick internet search and your colleagues literally have hundreds of new or improved strategies and methods they can choose from. With so many options, it’s easy for them to discover a new strategy or method.  

That’s not the case for Customer Success. 

Because CS is so new compared to product, marketing and sales, there just isn’t the same volume of information available to find the ideal solution. Not to mention that many of the retention solutions are software! (You just learned about some of the challenges in using software to increase your customer retention.)

And there are even fewer places to learn about reliable methods to increase customer retention that are not software solutions. You really have to do a lot of digging to find them.

But it must be your lucky day! 

You have just happened to find one of those places that can help you increase your customer retention. Keep reading to find out what this means for you.

Your struggle is over . . .

The Customer Retention Blueprint course is the customer retention solution you’ve been looking for.

With The Customer Retention Blueprint course, you get a proven method that shows you how to increase your customer retention predictably. No more feeling like your efforts are keeping you stuck.

As you are guided step-by-step through this course on how to build your own customer retention strategy, you will feel your confidence rise. No more guessing at which activities moves the retention needle forward. You’ll have created a strategy that shows you what you need to do.

Your customer retention strategy will get you the right data you need to retain more of your customers.

You will have a new found sense of direction as your customer retention strategy helps you feel confident about the decisions you make.

You will no longer worry about how to increase customer retention because you have a proven and reliable strategy right at your fingertips.

What Dr. Mike Lee (Director of Customer Success @Public Input) learned from this course:

The Course

With The Customer Retention Blueprint, you’ll:

 Gain Mastery: 10 videos of clear, step-by-step instructions  showing you how to build your own customer retention strategy in less than 3 hours
Get Inspired: Swipe and tailor a sample customer retention strategy. Customize it to get the results you want
Always Remember: A handy download filled with diagrams and key points to keep at your fingertips for easy reference 
 Expand Without Stress: 2 bonus guides will help you to successfully expand your retention strategy once you start getting results
Confidence Guarantee: A 100% value guarantee that ensures your investment is risk free. If you find the course didn’t offer you any value at all, we promise a complete refund. 

Investment: $249

Here's what you'll learn

“The Customer Retention Blueprint has been an absolute game-changer for me, and I couldn’t be more thrilled with the results.

The course is broken down into 10 sections, and each one is packed with knowledge and insights that are easy to follow and implement and a clear strategy for achieving evergreen success through customer retention. Anita has thought of EVERYTHING!

What truly sets Anita’s course apart is her ability to strategically build a predictable customer retention strategy. Anita has a way of explaining even the most complex concepts in a way that is clear, concise, and easy to understand.

Anita, the Customer Churn Crusher, is a master chef when it comes to customer retention, and she generously shares her recipe with her audience so we can replicate the masterpiece ourselves.

Whether you’re a Customer Success Professional looking to up your game, or an executive who wants to protect their baseline by prioritizing customer retention, The Customer Retention Blueprint is an absolute must-take course.”

Christina Smigie, Director of Customer Success

Descartes Systems Group

Your Instructor

Anita Toth, Chief Churn Crusher

Anita Toth is the Chief Churn Crusher at ATI, a Customer Retention Research, Strategy and Education firm that works with B2B SaaS companies.

She has 20+ years of experience in academic research, primarily in qualitative research methods.

She’s also a 5 time award winner, including recent mentions in Top 100 Customer Success and Top 200 innovative business leader lists.

Anita is known as The Customer Retention Expert for B2B SaaS companies.

FAQs

The Customer Retention Blueprint is

➡️ Ideal for Series A, Series B and Series C SaaS companies.
➡️ Perfect for new or highly experienced Customer Success Leaders and Chief  Customer Officers.
➡️ A great addition to your resume for those looking to move into a Customer Success Leadership role in the next 12 months.

It’s very common to wonder if you’ll get good results when buying a new course. It’s because you’re learning something new and you don’t yet have a track record to prove that you can do it.

Rest assured, the strategy you’ll learn and build in this course is the exact strategy we use with our clients here at ATI. While the strategies we build our clients are more complex, the Customer Retention Blueprint course has been boiled down to its key ingredients.

The strategy you’re learning works for our clients. This means it will work for you too.

(And if for some reason it doesn’t, reach out to us and let us know. We’re here to support you in your success.)

Absolutely! You can implement the strategy right away or take your time. This is your strategy. You can implement it whenever is the best time for you.

Of course, the longer you pause, the more you increase the risk that you won’t implement your retention strategy at all.

If you’re looking to get the best results, the best way is to start implementing  who implement your strategy immediately after the course ends.

This course is designed for busy leaders who value their time.

Watching the videos & then building your strategy takes less than 3 hours. (It’s a lot less time than dealing with 1 or 2 fires you may regularly deal with. Not to mention the course isn’t nearly as draining. 😉)

Implementation can take from 2-4 weeks depending on how high you prioritize implementing. 

Once you get your strategy implemented, you should start seeing some retention wins in as little as a few weeks.

What Jung Kim, Head of Growth, Strategy & Operations @NeuroFlow discovered in this course:

With The Customer Retention Blueprint, you’ll:

 Gain Mastery: 10 videos of clear, step-by-step instructions  showing you how to build your own customer retention strategy in less than 3 hours
✅ Get Inspired: Swipe and tailor a sample customer retention strategy. Customize it to get the results you want
✅ Always Remember: A handy download filled with diagrams and key points to keep at your fingertips for easy reference 
 Expand with Ease: 2 bonus guides will help you to successfully expand your retention strategy once you start getting results
✅ Confidence Guarantee: A 100% value guarantee that ensures your investment is risk free. If you find the course didn’t offer you any value at all, we promise a complete refund. 

Investment: $249

Stop the struggle.