Video Transcript
Ed Powers
To really understand the value of what Anita and her team does, is taking a step back and saying, ‘Well, before we make a major investment, let’s make sure that we’re not missing something really critical here’.
Sheik Ayube
I would go as far as saying most companies actually get pretty far way down that road, without having asked some pretty basic, fundamental questions. The center of that kind of premise is, ‘What do our customers even want?’
Peter Armaly
If you don’t make the effort to check with them on what you’re thinking about, or what you’re doing; what their opinions are of these things, you run the risk of working on projects and initiatives that are missing the mark. And that won’t manifest itself, that risk won’t manifest itself until it’s too late. And usually it shows up a year or two later, when you’re really struggling to keep your customers. So there’s a retention issue, and you don’t even know why.
Ed Powers
One of the most important aspects that Anita and her team can bring for a new client, is understanding why customers decide what they decide; what are the factors that go into that decision.
Sheik Ayube
When you actually start talking to your customers, you’ll quickly learn that the surveying strategy on its own really isn’t adequate. And again, a lot of companies, they make it down this path of looking at spreadsheets and looking at data, but there’s no color that sits behind it. And that’s really what working with Anita has provided here: it’s provided all of the color and context.
Ed Powers
Those are skills that salespeople don’t have. Those are skills that marketers don’t have. Those are skills that customer service and customer success people do not have and even executives at companies.
Sheik Ayube PROOF READ
Interviews provide a much more in-depth and thorough review of many different things – what’s important to them, the degree of change that they have to make in their environment – that you can also use as an opportunity to validate things that aren’t important to them, that you may otherwise be spending a ton of time on, when you could have just asked them, ‘Is it something that you even care about?’
Ed Powers
Those are the kinds of insights that that are incredibly valuable, that open the opportunity for us to add even additional value that we had never even considered, and to deliver an experience and a level of value that make customers, customers for life.
A Powerful Revenue Growth System
Research
Using scientific research methods, we'll uncover illuminating customer insights data from your customer's wants, needs, feelings and desires. You'll get clarity around which customer processes have cost saving and customer retention opportunities.
Strategy
We'll build you a predictable revenue growth strategy based on our customer insights research results from Step 1. This strategy is your path to accelerated revenue growth. You can choose to implement the strategy yourself. Or hire us to do it for you.
Education
Our workshops and courses will upskill your team's customer retention abilities. They get confidence from our playbooks. They get practice with our interactive scenarios.
FAQS
A Bit More About Our Process
This is my first time hearing about ATI. Who are you?
We are a Customer Retention Research, Strategy & Education firm that works with growing B2B SaaS companies. We help our clients reduce churn, accelerate revenue growth and make their customers happy. (We also make our clients happy too 😉.)
Why should I hire ATI?
You should only work with us if you’re committed to growing your profits and revenue by retenting more of your customer base. Increasing customer retention is a marathon, not a sprint. If you are looking for short-term solutions, purchasing software or hiring another agency are great alternatives.
What's it like working with ATI?
Working with us is different than working with other agencies. We purposely keep our client base small. We see our clients as partners. This helps us get the best results for them while also giving them the best client experience.
What's ATI's sales process like?
We’ll have 3 calls.
1. A 20 minute intro call. This call is with the person spearheading the project to increase customer retention.
2. A 60 minute call with all key decision makers. If the decision makers can’t attend the call, the sales process is put on hold until they can.
3. A 60 minute proposal meeting. We’ll show you how we propose to increase your customer retention.
