In this episode, I join Vinay Koshy on his podcast, Predictable B2B Success.
We have a great conversation about customer retention techniques. We even delve into talking about customer attraction and how it relates to customer retention.
We also cover:
- The best place to start in crafting a compelling customer experience that attracts your ideal clients;
- Why you should interview customers;
- What’s missing in all the data that most companies acquire;
- How to find the best people to interview your customers;
- How to get your team on onboard with implementing customer attraction techniques;
- The best ways to collate knowledge and insights from customer experiences;
- The best frequency for data reviews and implementation;
- The best ways to build trust with your customers and future customers;
- How to get data from churned customers and build better customer experiences.
If you’re looking to retain customers and reduce churn, this podcast episode is perfect for you.