In this episode, I join Vinay Koshy on his podcast, Predictable B2B Success.

We have a great conversation about customer retention techniques. We even delve into talking about customer attraction and how it relates to customer retention.

We also cover:

• The best place to start in crafting a compelling customer experience that attracts your ideal clients;
• Why you should interview customers;
• What’s missing in all the data that most companies acquire;
• How to find the best people to interview your customers;
• How to get your team on onboard with implementing customer attraction techniques;
• The best ways to collate knowledge and insights from customer experiences;
• The best frequency for data reviews and implementation;
• The best ways to build trust with your customers and future customers;
• How to get data from churned customers and build better customer experiences.

If you’re looking to retain customers and reduce churn, this podcast episode is perfect for you.